A cinema that offers customers the option of watching their movie in a double bed instead of a traditional seat has been opened in Switzerland, however operators may be challenged with a slight problem.

The “VIP bedroom” option at Cinema Pathe in Spreitenbach near the Swiss-German border is an effort from cinema bosses to try to lure movie viewers back from home-streaming services such as Netflix.

But if you’re concerned a little more than watching a movie might take place — think again.

The operators have dismissed concerns over hygiene, and inappropriate behaviour, telling local news website 20 Minuten sheets would be changed between every film.

“Hygiene is very important to us,” Venanzio Di Bacco, CEO of Pathé Switzerland, said.

Mr Dia Biacco also rejected the idea the hall would be used for immoral or inappropriate activity.

“The offer is unique in Switzerland. But we tested the concept abroad and had no problems so far.”

A spot in one of the beds, which feature electronically adjustable headrests, will set you back 49 francs ($73) and includes free food and drink.

The cinema complex is also opening a children’s area that offers bean bags, a slide and ball pit at a cost of 14.50 francs ($21) per child.

This article originally appeared on the New Zealand Herald and was reproduced with permission