Hilton has launched their new Travel The World campaign via Singapore Agency KVUR to encourage tourists to explore the wonders of their home country.

With travel restrictions making international travel difficult to say the least Hilton want customers to explore something new, while staying close to home.

The campaign shows the wealth of experiences offered by domestic travel.

Hilton’s senior vice-president and commercial director APAC, Ben George, said: “This year, Hilton conducted extensive proprietary consumer research in Asia Pacific, and found that on average 34% of families are now more actively looking to book domestic travel versus pre-pandemic.

“We understand there is a significant pent-up demand to travel or reconnect with loved ones, and we continue to adapt to meet the evolving needs of our guests”

“With 500 hotels across Asia Pacific, Hilton has the breadth and depth of properties across 11 trusted brands for travellers to connect with these local experiences, all of which deliver the exceptional hospitality that we are known for.

“Our latest marketing campaign, Travel the World, inspires and connects consumers in large domestic travel markets Japan, Australia, Malaysia and Thailand to experiences they can have in their home countries that satisfy their international travel ambitions,” said George.

The campaign creative features both social and digital content including videos, social media and display advertising with the creative concept and key assets developed by KVUR.