JAKARTA, Indonesia, Aug. 14, 2023 /PRNewswire/ — Louisse Scarlett, or best known as Mami Louisse on TikTok (www.tiktok.com/@louissescarlettfamily), a famous and most-referred-to TikTok Shop affiliate creator, made a resounding success as the first Indonesian female affiliate creator who achieved over USD 1 million gross merchandize value (GMV) in a single day through a special, curated live shopping event, Gebrakan by Mami Louisse! This groundbreaking phenomenon happened on July 29th, 2023, featuring an exceptional showcase of the best local brand products in 2023.

Empowering Brands, Inspiring Creators: Mami Louisse’s journey from posting her parenting journey to becoming a TikTok Shop sensation showcases the platform's game-changing potential. With a million-dollar sales, brand collaborations, and unwavering commitment, she sets the stage for creators and local brands to thrive.
Empowering Brands, Inspiring Creators: Mami Louisse’s journey from posting her parenting journey to becoming a TikTok Shop sensation showcases the platform’s game-changing potential. With a million-dollar sales, brand collaborations, and unwavering commitment, she sets the stage for creators and local brands to thrive.

The 18-hour non-stop interactive live shopping event by Mami Louisse and her team was a massive success, with over 2.8 million viewers tuning in to participate in interactive segments, giveaways with prizes worth millions of Rupiah, and flash sales every hour with items prices starting at Rp1,000. This event surpassed last year’s benchmark of 26 hours non-stop live streaming, which garnered 2.1 million viewers.

Leveraging the transformative platform to strengthen and empower the local e-commerce landscape

The remarkable feat accomplished by Mami Louisse was a testament to her impact towards the growth of local small and medium-sized business (SMBs) and TikTok Shop, the burgeoning e-commerce platform that revolutionized the way merchants interact with their potential buyers. Through her boundless creativity, dedication, and support, she is able to build strong collaborations and relationships with various local brands.

Her journey from a sales promotion girl to a trailblazing figure on TikTok Shop epitomizes the platform’s transformative power. With over a month of tireless negotiations and curation, Mami Louisse collaborated with diverse brands to assemble a collection that resonated with her audience, including up-to 50% discounts, free shipping nationwide, and flash sale rounds were being offered to the users. Her deep connection with her followers, combined with TikTok Shop’s user-friendly interface, created an environment ripe for success. The event’s triumph stands as a testament to Mami Louisse’s compelling content, TikTok Shop’s innovative platform with shoppertainment concept (entertainment first, commerce second), and the unwavering support of her devoted followers and the larger Indonesian online beauty community.

Behind the Scenes: Influential and devoted content creator as the pivotal drive

Mami Louisse’s journey is a story of inspiration, perseverance, and empowerment. Being faced with her children’s health challenges, she turned to TikTok to share parenting insights and her family’s healing journey in 2018, quickly amassing a growing following of 6.6 million and more on the platform as of now. 

In 2021, Mami Louisse embarked on her TikTok Shop journey as an affiliate creator, specializing in the beauty category. Her unwavering dedication and tireless work ethic were pivotal in propelling her to become one of the platform’s successful affiliate creators. Her commitment to her craft was evident as she consistently delivered engaging content wrapped in a fun and educative way through early mornings until late nights, garnering the trust and loyalty of her growing audience. 

Mami Louisse’s commitment extends beyond personal achievement. As a dedicated supporter of both prominent brands and SMBs, her curated products and brand collaborations have provided a lifeline to numerous SMB beauty brands in Indonesia. Her story serves as a beacon for other creators, guiding them on their path to success on TikTok Shop. “I started my career on TikTok with the intention to help local beauty brands. As a creator, TikTok Shop platform and their dedicated team has allowed me to connect with brands that share my values and to help them reach a wider audience. It is totally a game-changer in the industry. I am excited to continue collaborating with TikTok Shop to help more brands and creators succeed,” said Mami Louisse.

TikTok Shop Paves the Way for Content Creators to Thrive in the Business

Now, creators are being presented with greater opportunities with TikTok Shop, aligning with the rising popularity of shoppertainment trends. In the previous 8.8 campaign, Mami Louisse successfully engaged with local brands on TikTok, offering a series of exclusive discounts, free shipping, flash sales, and other enticing deals to her loyal audience. In doing so, Mami Louisse not only expanded her business using the distinctive TikTok Shop business model, but also aided other local brands in gaining recognition and promoting their products.

About TikTok

TikTok is a leading destination for short-form mobile videos. Our mission is to inspire creativity and bring joy. TikTok has global offices, including in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Visit www.tiktok.com for more information.

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