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What Does an Australian Blogger Do?
What you do as a blogger depends on your goals. If you want to start a blog for fun or to use it as an online diary, then you really only need to do one thing:
Write.
But, if you want to make money from your blog and turn it into a part-time or full-time career, there are other tasks you need to do. Some of these tasks include:
- Affiliate marketing
- Email marketing
- Social media marketing
- Selling products
Plus, there are various administrative tasks like monitoring your website analytics, keeping your site updated, responding to comments, and much more.
This is not a complete list, but let’s go over some of the most important aspects of a blogger’s job now.
1.Write Content
The primary job of a blogger is to write content in the form of blog posts.
Blog posts are meant to provide valuable information to people in a way that’s free and easy to read. It’s the first step to building trust with readers so that you can turn them into customers in the future.
For example, if you have a food blog, and write blog posts about your favorite recipes, your readers will find value in that free content. Then, in the future, those readers will be more likely to buy your cookbook.
What you write about on your blog is up to you. There are blogs on the internet for pretty much any subject imaginable like travel, health & wellness, finance, gardening, religion, video games, and so on.
But, to attract a loyal audience, it’s best to stick to one specific subject, also known as a blog niche.
Once you decide what you want to write about, you need to start publishing blog posts on a regular basis.
Now, let’s get to the actual writing part.
There are a number of tasks that go into writing content. You’ve got to:
- Brainstorm topics you want to write about
- Research the topic online and look at competitors’ posts
- Take notes and draft an outline
- Write the blog post
- Add images for visual engagement
- Optimize your post for SEO
As you can see, writing content isn’t just about putting words on a page.
If you’ve never written a blog post before, don’t worry. Many bloggers are self-taught and they learn how to write as they go.
Writing is the foundation of a successful blog.
But, if you want to make money from your blog, you need to do more than just write.
2.Recommend Affiliate Products
Affiliate marketing is one of the most popular ways bloggers make money. It involves recommending products to readers within your content. Every time a reader uses your affiliate link to buy the product you recommended, you earn a commission for the sale.
Affiliate marketing is an easy way to start making money from your blog because you don’t have to create a product yourself. Plus, you can write one good product review, and that article can earn you money over and over again.
Just make sure that the affiliate products you’re promoting on your blog are ones that you truly use and believe in.
They should also be relevant to your audience. It wouldn’t make sense for a travel blogger to recommend kitchen appliances or car parts. Things like luggage, travel insurance, and hotels would be more relevant to your readers.
To get started with affiliate marketing, you can join an affiliate marketing network like ShareASale:
Simply sign up for free and search for products you want to recommend on your blog.
3.Email Marketing
Email marketing goes hand-in-hand with blogging. With email marketing, you can develop a more personal relationship with your readers through regular, direct communication.
Plus, any time you have a new blog post or product to promote, you can send the information right to your subscribers’ inboxes. This will help you drive more traffic to your blog and even generate sales.
Getting started with email marketing isn’t as difficult as it sounds. Just get started and enjoy the journey!
