Nail the ‘rich mom’ look for under $50 with Amazon’s chic secret section

You want to live in comfy clothing, but look snappy and put together, right? The key is to adopt “rich mom” style. Let me explain: Everyone from Pamela Anderson to Kyle Richards of The Real Housewives of Beverly Hills has been sporting the breezy, understated aesthetic that says: “You can tell by my clothes that I have money, but I’m low-key about it.” Luckily, you don’t have to be wealthy (or have kids) to get the quiet-luxury vibe. Amazon’s secret “rich mom” section is packed with elevated athleisure, stylish work outfits, classy and cozy outerwear and sleek matching sets — all in those beautiful neutral tones the stealth-wealth crowd loves.

To save you from endless scrolling in this hidden gem of a section, we’ve handpicked the best of the best. In the mix: this sumptuous suede midi skirt for $37; a deliciously cuddly, oversized pullover for $30; a sweater coat you won’t want to take off until spring; and a fleece pajama set you’ll live in this winter. Looking forward to cooler temps? Our list is bursting with “rich mom” faves that’ll have you ready for crunchy leaves, PSLs and Halloween spookery.

We don’t see this trend slowing down anytime soon, and the classic pieces we’ve rounded up below are so timeless that they’ll always be in style, with or without the fun label. Prices start at less than $20, and every single item is under $50, so go ahead and score that “old money” look for way less.

Amazon

this globe-trotter. “I wore it on the plane with plain white sneakers and then added silver sandals and a belt when I landed to dress it up. I had this outfit on for 18 straight hours, and it did not wrinkle.”

$35 at Amazon

Amazon

noted one buyer. Another added: “Gorgeous sweater! Goes with everything.”

$37 at Amazon

Amazon

Gwyneth Paltrow and Reese Witherspoon look great in their crisp blue-striped shirts, and you will too. This similar Amazon version has a flattering vertical stripe, a neat cuffed sleeve and an easy fit. Tie, layer or tuck as you please, and choose from 25+ colors.

“Great shirt! Bought it in three colors!” said a classic customer. “Laundered perfectly. Easy-care fabric. Perfect for the office or running errands.”

$27 at Amazon

Amazon

Gwyneth (yes, again) loves to cozy up in a fuzzy white sweater, and this is warm, wonderfully easy to layer and affordable. It comes in 30+ colors and patterns. 

“Every bit as soft and cozy as chenille. It feels like a warm hug!” wrote a cuddled-up customer. “I’m going to want to live in this sweater this winter and might need to order another one.”

(Cold-weather peeps! Really ready for sweater weather? Take a peek at some of our other favorites on Amazon.)

$30 at Amazon

Amazon

a pair Gisele Bündchen wore on her 2024 beach babymoon. These suit any face shape, elevate any outfit, and offer UV-400 protection that shields your peepers from 99% of the sun’s harmful rays. Choose from 13 shades.

“These are a steal! They fit better than my sunglasses from designer stores — I bought two,” raved a reviewer. 

$16 at Amazon

Amazon

noted that this pick is appropriate for fancier occasions, but it’d look great dressed down with booties and a denim jacket too. Choose from 15 colors. 

“Perfect for work,” noted one professional wearer. “Beautiful and well-made … I liked that it wasn’t see-through, and you could unbutton as many buttons up and down as you wish. I’m a true XL and this fits me like a glove.”

$42 with coupon at Amazon

Amazon

one five-star buyer. “I usually wear a medium, and I was concerned since this skirt has a zipper; I thought it might be too tight. Not at all — there is elastic as well!”

Related: 7 trends under $100 to spice up your fall wardrobe (and prices start at $18!)

$37 at Amazon

Amazon

said one very happy buyer. “I wanted something classic and timeless, double-breasted with a nice lapel and in a camel color to wear both with jeans and more dressy outfits, especially because I travel to Europe in the winters and want to change my black puffer coat for something more sophisticated. This fits the bill to a T.”

$48 at Amazon

Amazon

said one experienced lounger. “Great for relaxing with a cup of hot chocolate by the fire.”

$34 with coupons at Amazon

Amazon

said one super fan. “These are comfy and stretchy and are not tight on the stomach, especially if you have a mom pooch. I will be ordering these in every color available.”

$32 at Amazon

Amazon

said one chic globe-trotter. “It can be worn casually or add different jewelry and heels, and it can be for a dressy occasion. Would definitely buy again.”

If you prefer long sleeves and extra warmth, check out this wildly popular matching set.

$38 at Amazon

Amazon

wrote one fan who bought it in three colors. “Normally, I avoid cropped sweaters/jackets, but this one looked like it was a couple of inches below the waist, so I took a chance that it wasn’t an optical illusion. So glad I did, as it fits perfectly and, due to the slightly longer length than a typical lady jacket, it’s so flattering and soft! I love the feel of it as much as the look.”

$40 at Amazon

Amazon

Meghan Markle rocking a $1,500 designer cape, we went shopping and found a similar design for a whopping 98% less. This beauty can be worn loose and open, over the shoulders, around the neck, or tucked in via the tab, as pictured here. It’ll be a classic fall wardrobe piece as summer comes to a close, and it comes in nearly 40 styles. 

“This is beautiful, soft, and provides a nice level of warmth,” said one succinct buyer. “I will purchase again in another color. Very much recommend!”

$39 at Amazon

Amazon

one pleased purchaser. 

$26 at Amazon

Amazon

Michelle Pfeiffer knows how to keep it low-key yet luxe in a sophisticated turtleneck. Here’s a loose, still-sleek option similar to hers that will help see you stylishly through the fall, winter and into spring. Over 2,500 five-star Amazon fans swear by it.  

“So soft … fits great,” wrote one. “Perfect thickness without bulk. Washed and dried, and it held its size and form.”

Check out our editors’ picks for the best black turtlenecks.

$20 at Amazon

Amazon

Gisele Bündchen does yoga (obviously) and, of course, sports excellent yoga pants. Iuga makes a high-waisted style similar to hers that stays up, lifts your bum, holds your tummy in and even has pockets for your phone and other essentials. Some colors (17 total) even have matching tops, so you can really evoke Gisele. 

Want to shop around? Right this way for plenty more leggings with pockets.

$20 at Amazon

Amazon

raved one adventurous fan. “This fits like a dream, has great coverage of my belly because of the way it lays, and honestly makes my butt look pretty amazing.”

$50 at Amazon

Amazon

a savvy shopper wrote. “It washed and dried well, although I didn’t leave it in the dryer the whole time. The fit is as expected, and I love that, because of the pink, it still looks feminine.”

$20 at Amazon

Amazon

explained a happy wearer. “Love the function of the two pockets, fabric is thick, you can really see the quality of the materials, though it’s kind of heavy. … The color is great, classic, easy to match with any outfit.”

$36 with coupon at Amazon

Ready for a wardrobe refresh? Check out our shopping editor’s top tips for scoring cute clothes on Amazon:

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

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